Design Strategy for Growing Businesses
From Vision to Execution
I help growing businesses refine and elevate their products and services through thoughtful design strategy and practical execution. My work spans interaction design, color systems, typography, website and mobile experiences, illustration, and visual direction for video and photography.
I collaborate with exceptional partners across engineering, front-end development, narrative voice, and business optimization—ensuring strategy translates seamlessly into execution. The result is cohesive, high-performing experiences built to support real, sustainable growth.
What sets
me apart?
Systems Thinking. Human Clarity.
What sets me apart is my ability to create easy-to-use, visually compelling experiences that reflect the values of the product and organization. I excel at reducing complexity and enhancing user engagement through thoughtful, strategic design solutions grounded in real workflows. As a UX designer who codes, I move fluidly between concept and implementation, shaping clear information architecture, structured calls to action, and scalable systems. I use modern AI-assisted tools to iterate quickly, but I remain intentional about accessibility, clarity, and measurable outcomes—ensuring the final experience feels simple, focused, and purpose-driven.
Product Design Experience
I’ve had the opportunity to work on both web and native experiences. My most significant product design experience comes from my time at Xbox, where I worked on SmartGlass, Xbox on Windows, and Xbox One My Games & Apps. I’ve also engaged with startups, iterating quickly to develop MVPs and validate them with customers and the market. I enjoy a holistic approach and relish the process of building something end-to-end.
Design process
My design process starts with asking good questions and talking to everyone involved. Understanding the problem space, challenges, opportunities, and threats is crucial. I engage with various stakeholders early on, conducting thorough research to gather insights. This involves taking extensive notes, sketches, and capturing the essence of the project. Sharing this information helps align the team and lays a strong foundation for ideation. From here, we begin to draw, use FigJam, and ideate potential solutions, ensuring that the fidelity of the design matches our thinking.
I employ various prototyping techniques, primarily relying on Figma. Within Figma, I integrate animated GIFs, MP4s, and editing features to weave a narrative. For technical prototypes aimed at customers, Figma suffices, although I also utilize responsive HTML/CSS pages or a development server when necessary. One valuable lesson I've learned is that in prototyping, asking 'How' requires greater fidelity, while asking 'Why' necessitates less.
