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Product design · systems · 0→1

Why it works.

I work where the problem isn’t defined yet — from the reason a product should exist down to the details required to make it real.

01

Create from nothing

Turn ambiguity or fragmented pieces into a coherent product.

02

Enter + earn trust

Join an existing team, understand the culture and move the work.

03

Operate at scale

Move through complex products, systems and organizations without losing the idea.

04

Why → How

Move from product meaning all the way down to how the experience actually works.

Three kinds of proof.

01 / Create from nothing

The Barber Game

Research changed the product before we built it.

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Took an ambiguous idea from research into a coherent product and operating model.
The Barber Game
02 / Enter + earn trust

Mozilla / Firefox

Joined an established product team and became trusted enough to help shape direction.

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Learned the culture quickly, became useful, and carried work through implementation and iteration.
Mozilla and Firefox product work
03 / Operate at scale

Xbox

Designed interaction models across console, PC, mobile and second screen.

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Worked from system-level product thinking down to the interaction details that made it usable.
Xbox product design work
John Rice

Have something that needs to become clear?

I’m interested in senior and principal product design work, focused 0→1 engagements, and critical product milestones.